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How Amplifying Your Personal Brand Impacts Company Well-Being & Culture

How Amplifying Your Personal Brand Impacts Company Well-Being & Culture

Domains: Communications & Marketing Management and Leadership

In this session, we will discuss the importance of honing and using your personal brand to authentically drive client and business development, increase visibility, promote well-being and belonging, and help create a thriving firm culture. The interconnectedness between inclusion, allyship, and a psychologically safe work environment is key to retaining talent and promoting firm values and sustainability in an evolving and competitive market landscape. Everyone in a law firm has a role to play in leveraging this interconnectedness to drive business outcomes. Marketing and business development professionals specifically can play a more active role in this regard by empowering and teaching lawyers and other business professionals the significance and benefits of focusing on and leveraging their personal brands.

Learning Outcomes:
  • Explain the significance of personal brand in marketing and business development strategy
  • Discuss and appreciate the connection between inclusion, allyship, and a psychologically safe work environment to retaining and optimizing talent and promoting firm values
  • Generate actionable steps to empower individuals in their firms across these objectives that benefit the organization as a whole
Presenters:
Nita Cumello, Global Client Director and Director of Well-Being, Global Large Law
Lynnette Espy-Williams, Shareholder and Chief Diversity, Equity, and Inclusion Officer, Cozen O'Connor
Sameena Kluck, CEO/Founder, Amplify Your Voice LLC
Victoria Tollossa Director of Marketing, Mitchell Sandler LLC

Price: 
Member Price: $59
Prospective Member Price: $79